In the past Ivor has been used to draw attention to particular
products or brands at promotional events. One such occasion was
for Nestle who hired him to read the cards for employees at various
publishing houses. Nestle were promoting Coffee Mate at targeted
publications such as Good Housekeeping and Homes and Gardens.
Using Ivor to draw people to the Coffee Mate promotional team worked
excellently and he has subsequently been used since to attract people
toward a promotional stand or launch.